[By Erick A. Fabian]
The Philippines has the best call center agents in the world. We shouldn’t be surprised when they are pirated by companies in Singapore, Malaysia and Thailand come ASEAN 2015.
All the foreign firms have to do is offer them better salaries and security of tenure.
There is one thing the government can’t stop — the continuous brain-drain of Filipino professionals which has been happening for several decades.
It started with our scientists. Then the doctors, nurses, teachers, and information technology professionals followed.
For a country relying on manpower as a major source of revenue, we will soon find ourselves empty-handed.
There is no question as to the competence of Filipino business processing operations (BPO) or call center employees. Being a former American colony for 50 years, the Philippines has produced a large pool of fluent English speakers.
Ability to mimic
Even India conceded when its BPO companies moved 70 percent of their operations here recently. Companies worldwide have attested to the Filipino’s natural ability to mimic a neutral, easy-to-understand Western accent.
With most of our industries outflanked by their counterparts in other Asian countries, the BPO industry is one of the most promising saviors of the Philippine economy.
Offshore business processing is expected to double its multi-billion dollar earnings in 2015, due to rising demand in the global economy.
As ASEAN 2015 looms, the emerging economies of Thailand, Indonesia and Vietnam will be joining the BPO bandwagon.
International investors keep complaining about the corruption, infrastructure, and the difficulty of setting up a business here, seen as a major bottleneck for would-be BPOs.
We cannot blame Filipino call center employees if they eventually move abroad. There is nothing wrong with prioritizing your family’s needs, and a better offer is always tempting.
Fresh graduates of electronics communications engineering from provincial colleges are already getting offers of double compensation abroad. BPO agents will soon follow suit, because investors will find fertile ground in other Asian countries.
In fact, even military junta-ruled Myanmar is loosening up policies so foreign investors will be attracted to come and stay. The current regime at least had the sensibility to admit that they need a lot of foreign investor money to sustain their country’s economy.
US-based BPOs are here simply because the costs are much lower, and the return on investment more than makes up for the initial capital of setting up a new operation.
But more and more Filipino professionals are slowly trickling into Thailand and Vietnam, buoyed by their innate English language proficiency.
A 2013 ZDNET.com report by finance analyst Ryan Huang confirms that the Thai call center industry is pulling up its sleeves to challenge BPO heavyweights Philippines and India.
Internet speed is the lifeblood of the BPO industry, and yet the Philippines has one of the slowest Internet speeds in Asia. This is what they call the digital divide: the one who gets the information first wins.
The country has supplied the initial amount of exceptional BPO employees, but it is now becoming more obvious that we cannot respond to the skyrocketing demand.
The availability of foreign BPO companies here is a drop in the bucket. There are more than three million eligible but unemployed Filipinos. The call center industry can only employ around 600,000.
There are recent reports of Filipino professionals doing well in Indonesia, Thailand and Vietnam. A quick sweep of online job listings shows random lists of companies in Asian countries recruiting Filipino call center agents with offers of better salaries and working conditions.
One gray area is that law enforcement can’t even ensure the safety of BPO workers in Makati and Ortigas who mostly work at night. Recent accounts of mugging and other crimes against call center workers abound.
Whether the government and the BPO industry can get their acts together is another story.